What a brilliant concept! Clinique, and other high-end brands, it seems are taking tips from the success of stores like Sephora and Ulta which have been allowing their customers to "play" with their make-up before purchasing. This type of casual shopping environment seems to be working. Dior is also following suit. Burberry, however, will keep the salesperson-oriented shopping environment in order to keep their customers informed on products.
In other news, the iconic three letters - YSL - may be changing to SLP. In order to modernize the brand, the creative director is changing the name of the fashion house opened in 1962 by Yves Saint Laurent. Although a brand does need to evolve over time in order to avoid becoming stale or, in YSL's case, overrun with copies, the change is a big risk: the brand has come to be known by those three little letters. Perhaps this is because we Americans, in particular, have problems pronouncing the French?
Take care.
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